Story
a-propos

This is the story of two distinctive cultures, Moroccan and French. We shared the same concerns for recycling and we both had the strong desire for new ideas and “renewal”. The challenge is to be able to see the scrap as raw material to design a product depending on its usefulness and purpose. In Morocco, artisans collect all the raw materials and produce all the models exposed at the design/designers shows.
Since 1999, we distribute our products worldwide; in France, in Europe, in Japan, North America and also in Australia.
The challenge is to be able to see the scrap as raw material to design a product depending on its usefulness and purpose. In Morocco, artisans collect all the raw materials and produce all the models exposed at the design/designers shows.
Our designs have a dual story of being and becoming; they are all unique pieces, customized by their creators.

« I spent my childhood in the south of the Morocco, inventing balloons rags and cars made of cans. Plastic toys did not arrive yet in our villages, I was creating constantly new objects, transforming what I had around me. I was fulfilled »
Naïm

« Daughter of seamstress, my mother was creating and entire universe from remaining fabrics. I still remember these beds with eiderdowns and tiny pillows she made in shoe boxes for my favorite teddy bear »
Arnaud